Privacy Policy

Last Updated: May 18, 2026

This Privacy Policy describes how MyParentsNextPlace.com (“Company,” “we,” “us,” or “our”) collects, uses, stores, and shares your information when you access or use our website, subdomains, forms, tools, mobile services, and related services (collectively, the “Services”).

By using our Services, you consent to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to all visitors, users, and individuals who interact with our Services, including those seeking information about:

• Assisted living;
• Independent living;
• Memory care;
• Senior housing;
• Elder care resources;
• Placement and referral services;
• Transition planning and related support services.

This Privacy Policy applies only to information collected through our Services and not to information collected offline or through unrelated third-party websites.

2. Terms of Service

This Privacy Policy is governed by our Terms & Conditions. Any capitalized terms not defined in this Privacy Policy have the meanings provided in the Terms & Conditions.

3. Information We Collect

We collect information you provide directly to us, information collected automatically through your use of the Services, and information received from third parties.

Information You Provide

We may collect information such as:

• Name;
• Email address;
• Phone number;
• Mailing address;
• Information about your senior living needs or preferences;
• Care requirements;
• Budget preferences;
• Desired location;
• Notes or comments submitted through forms;
• Communication preferences.

If you contact us on behalf of another person, you represent that you have permission to provide their information.

4. Information Collected Automatically

When you use our Services, we may automatically collect certain technical and usage information, including:

Activity Information

We may collect information about:

• Pages viewed;
• Searches performed;
• Time spent on the Website;
• Features used;
• Click activity;
• Referral sources.

Device Information

We may collect:

• Browser type;
• Device type;
• Operating system;
• IP address;
• Unique device identifiers;
• Crash reports;
• Date and time access information.

Location Information

If enabled on your device or browser, we may collect approximate location information to provide location-based senior living recommendations and resources.

You may disable location sharing through your device or browser settings.

5. Cookies and Tracking Technologies

We may use cookies, pixels, web beacons, analytics tools, and similar technologies to:

• Improve Website functionality;
• Personalize user experiences;
• Analyze Website traffic;
• Remember preferences;
• Measure advertising effectiveness;
• Deliver targeted advertisements.

Third-party partners such as Google, Meta (Facebook), and analytics providers may also use cookies or similar technologies.

You can manage cookie preferences through your browser settings.

6. Advertising and Remarketing

We may use remarketing services and advertising platforms, including:

• Google Ads;
• Facebook/Meta Ads;
• Other advertising providers.

These services may display advertisements to you based on prior interactions with our Website.

Third-party vendors may use cookies or tracking technologies to serve advertisements.

You can manage ad preferences directly through the applicable advertising platform settings.

7. How We Use Your Information

We may use your information to:

• Provide and improve our Services;
• Respond to inquiries;
• Help connect you with senior living communities or service providers;
• Customize search results and recommendations;
• Send requested information and updates;
• Communicate regarding appointments or referrals;
• Provide customer support;
• Analyze Website usage and improve performance;
• Detect fraud or security issues;
• Comply with legal obligations;
• Send promotional communications where permitted by law.

8. Communications and SMS Consent

Email Communications

By submitting your information through our Website, you consent to receive communications related to:

• Senior living resources;
• Placement assistance;
• Educational content;
• Promotions and updates.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in emails.

Calls and Text Messages

If you voluntarily provide your phone number and opt in, you consent to receive calls and text messages from us, including automated or prerecorded communications related to:

• Senior housing assistance;
• Care referrals;
• Appointment reminders;
• Educational resources;
• Promotions and marketing.

Consent is not a condition of purchase.

Message and data rates may apply. Message frequency may vary.

You may opt out at any time by replying:

• “STOP” to unsubscribe;
• “HELP” for assistance.

9. Mobile Information Privacy

We do not sell or share mobile phone numbers, SMS opt-in information, or text messaging consent data with third parties for their marketing purposes.

Mobile information may only be shared with service providers assisting us in delivering communications and services.

10. Sharing Your Information

We may share information in the following circumstances:

Senior Living Communities and Service Providers

If you request assistance or referrals, we may share your information with:

• Assisted living communities;
• Memory care facilities;
• Independent living communities;
• Placement specialists;
• Care advisors;
• Healthcare-related service providers;
• Moving or transition service providers.

Service Providers

We may share information with vendors that help us operate the Website and Services, including:

• Website hosting providers;
• Analytics providers;
• CRM and communication platforms;
• Marketing and advertising providers;
• AI and automation tools.

These providers may access information only as necessary to perform services on our behalf.

Legal Requirements

We may disclose information:

• To comply with laws or legal processes;
• To respond to lawful government requests;
• To protect rights, safety, and property;
• To investigate fraud or security concerns.

Business Transfers

Information may be transferred in connection with:

• A merger;
• Acquisition;
• Sale of assets;
• Reorganization;
• Bankruptcy proceeding.

11. AI Tools and Automation

We may use internal and third-party AI-powered tools, automation systems, chat assistants, analytics software, and communication platforms to improve our Services, customer support, recommendations, and operational efficiency.

These tools may process information you provide to us.

We make reasonable efforts to work with providers that maintain appropriate security and privacy standards.

12. Data Security

We implement reasonable physical, administrative, and technical safeguards designed to protect your information from unauthorized access, disclosure, or misuse.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of any account credentials and protecting access to your devices.

13. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide Services;
• Fulfill legal obligations;
• Resolve disputes;
• Enforce agreements;
• Maintain business records.

We may retain anonymized or aggregated information indefinitely.

14. Your Rights and Choices

Depending on your location and applicable law, you may have rights to:

• Access your personal information;
• Correct inaccurate information;
• Request deletion of information;
• Opt out of marketing communications;
• Request information about how your data is used.

To make a request, contact us using the information below.

15. Children’s Privacy

Our Services are not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete it.

16. International Users

Our Services are operated in the United States.

If you access the Website from outside the United States, you understand that your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction.

17. CAN-SPAM Compliance

We comply with the CAN-SPAM Act.

You may unsubscribe from marketing emails at any time by:

• Clicking the unsubscribe link in our emails; or
• Contacting us directly.

We may still send non-promotional or transactional communications when necessary.

18. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Changes become effective immediately upon posting to the Website. Continued use of the Services after changes are posted constitutes acceptance of the updated Privacy Policy.

19. Contact Information

If you have any questions about this Privacy Policy or would like to request access, correction, or deletion of your information, contact us at:

My Parents Next Place
7975 North Hayden Rd Suite A200
Scottsdale, Arizona 85258
Email: robinson.benp@gmail.com
Phone: +1 (480) 440-9842

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